Social3i Programs
Content creation is changing the way companies can talk with their customers. Your Web site is now a full broadcasting channel, complete with text, photos and video. And social media channels such as Facebook, Twitter, Pinterest and Tumblr are vehicles to get customers back home to your owned domain.
Social3i knows that every company has a story to tell, and and a wide range of creative and interesting people behind the brand. We work with companies who want to leverage the web with active social media programs. Our job is to help you find those stories, turn them into text and video, and get them across multiple channels where your customers and partners can consume them.
Quite simply, we just think that everyone can do more than simply run a Facebook and Twitter account. We want to help you build a 12-24 month multi-channel strategy that you can implement across your organization. And, we want to help you develop the content you need for those channels. Then we’ll teach your team how you can take the ball, and manage the engagement with customers. In the end, we we want you to have the skills to interact with your clients, but let us help you find the topics that are trending, and develop the materials your advocates want to read and watch.
Based on this philosophy, we manage 3 basic types of programs.
Launch
For start-ups or small companies who want to start an active program for the first time. In the course of a month, we build customized channels, provide best practices and guidance, develop a content calendar and plan, and develop content that you can use to get the conversation started. Plus, we teach you how to enagage once those conversations begin.
Activate
Your company has a Facebook and Twitter account, it sporadically publishes blog content and YouTube videos. We’ll help you identify trending topics and memes, so that your blog content is being driven by customer demand for information. Plus, we’ll help you find the customers and potential customers who can have impact, so that you can listen and react to what they want from your marketplace.
Excel
At some point, every company has to make a conscious choice. Do they choose to invest and make their social programs the best in their industry, or do they choose to be happy with settling for par? For companies who want to excel and lead their field, we build innovative long term campaigns, develop content with top creative partners, and generate strategies and ideas that separate you from the crowd.
