Over the past decade we have seen an enormous shift in the digital behavior displayed by Millenials (aka Generation Y). First there was Xanga, then MySpace, then there was Facebook. Today, this generation is bombarded with even more options and ways to connect with their friends.
Globally one in five [Millenials] checks a smartphone for email, text and social media updates at least every 10 minutes. In the US two out of five check at least once every 10 minutes. via Cisco
Today, consumers have the choice to pick and choose their networks depending on cost, social network connectivity, and privacy settings. As Facebook becomes infiltrated with parents, teachers, and professional connections, Generation Y is looking towards mobile based applications to share and connect.
Over the last year, video and multimedia mobile sharing platforms have began to gain more mainstream popularity among Generation Y. These applications are being used to communicate with friends, and is often where the real conversation takes places as opposed to a more open platform like Facebook.
To follow, are four up and coming applications that should be on your brand’s radar when marketing to Millennials.
“WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends.”
20 years ago, going to visit a foreign country was a painstakingly difficult task. Today the process has been greatly expedited. Travel enthusiasts can hop a plane to Europe in a moments notice and even apply for a Chinese Visa online. This inter-connectivity between international borders has enabled our generation to cross paths with people from all over the world. This connectivity had increased the need for applications that allow us to communicate inexpensively with these new foreign connections. WhatsApp is a mobile application for Andriod and Apple iOS that enables international SMS and photo sharing. Complete with emoticons and audio snaps, WhatsApp is being used to share just about everything.
“The most downloaded app in over 40 countries! A global messaging service loved in over 230 countries worldwide.”
Line is another free mobile application that not only allows free international SMS, but also allows users to call a user in a another country for free. Line monetizes the application by selling fun stickers and extras to users. Though Skype has this same functionality, Line is not as clunky on a mobile phone making an international call function seamlessly. A Chinese company, the Line application has already made a splash into US markets and is being used in over 230 countries worldwide.
Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.
In the months to come, we can expect Vine to gain more popularity among both Millennials and major brands with the Vine’s recent launch onto the Android platform. The Vine application provides an interactive way to document important moments in your life and share them with friends. Much like Instagram, this visual medium allows users to create a work of art that is uniquely their own through the touch of a few buttons. With the cost reduction of video creation, we can only expect video content to increase over future years.
Snapchat is the fastest way to share a moment with friends. You control how long your friends can view your message - simply set the timer up to ten seconds and send.
They’ll have that long to view your message and then it disappears forever. We’ll let you know if they take a screenshot!
As social networks like Facebook and Twitter promote openly sharing everything, applications like SnapChat enable users to once again gain control of the way people are viewing their content. With this application, users can send each other a 5 1o second video snap that the recipient can only see for 5 seconds. The video is then deleted to never be seen again. While messages can be saved as a screenshot, the sender is notified when this happens. The application has gained popularity in 2013 and is projected to increase gaining new membership.
With new technology invented daily, it is impossible to maintain a presence on every social network on the market today. For a brand, a marketing mix should consists of the platforms that best align with the overarching marketing goals of the company. Snapping up videos on Vine? Evaluate the platform to see who is talking about your brand and if your customers enjoy engaging there. Thinking of using Pinterest? Research your demographic’s behavior before adopting the network to ensure that your content will be received positively and produce a favorable ROI.
Your audience may already be on these platforms. Is your brand?
We’d like to congratulate our friends across the hall, at Relaborate, for unveiling the new version of their product today. Way to go guys.
Relaborate actually spun out of Social3i a little more than a year ago. As an agency, we were looking for tools that could help us create blog posts, newsletters, and other long-form content more efficiently and with better results. We weren’t able to find a tool that we liked, so we raised little bit of money, hired a development team and spun out a new company which we called Relaborate.
Since the product has been in its infancy, Social3i has been using Relaborate for our clients, to create more interesting content, more often, and involving more people in the organization. It’s helped us transform from being a social media agency focused only on engagement, to a complete content marketing firm driving traffic and leads.
With this latest version of Relaborate, which we’ve been testing about the last month, we see even more opportunity for companies and brands to produce outstanding long-form content. Since we’ve been able to work so closely with Relaborate over the last year, we’ve really been able to see how the product has developed. The team has been incredibly responsive to customer feedback, and writing content has never been easier.
Now this doesn’t mean that any agency’s role is diminished. Not at all. In fact an agency can actually produce more blog posts and content, and provide better results for their clients using Relaborate. The questions and answers, workflow and collaboration tools, and especially the opportunity to use email to contribute to a blog post, are all super helpful and generating content from across the organization, and establishing a social culture.
By using Relaborate, agencies like us are able to provide you content marketing services at rates that may surprise you. Please give us a call or shoot us an email if you’d like us to give you a demo of how we can help you with your content marketing needs.
Congratulations again to the guys from Relaborate. Nice work.
Today I’m back to technology. I have my phone connected. I’m tweeting up a storm. I’m tired from a 30+ hour trip home. I have my 20oz Starbucks that is making me shake from caffeine overload. I’m surely not in Spain any longer.
The past three months, I spent living in Leon, Spain and working remotely with Social3i.
The months I spent in Spain were wonderful and are something I will look back upon with fond memories.
Why was this possible? Technology and Social Media.
Technology advancement in the past few years has been amazing. Not only can you email back and forth from anywhere in the world, but you can video chat, collaborate on documents, and make international phone calls for nearly nothing. Working from Spain felt almost as if I was working remotely from home, or as one of our clients put it “It’s like you were never gone.”
My time spent in Spain taught me many important lessons. Not only were there cultural differences to adapt to, but also many aspects of professional life.
What did I learn in my time spent there?
Relationships Are Key
Slowing down can be a good thing. From siestas to long meals, the Spanish know how to enjoy life and each other. In Spain, business relationships stem from long term relationships with one another. Trust is a key part of doing business and building the foundation for successful professional connections.
Learn Another Language – Pronto
In high school, I took my Spanish class for granted. Little did I know it would be a huge chapter of my life, allowing me to connect with people from all around the world. The world is quickly globalizing, thus making it important for business professionals to speak not only their language proficiently, but that of another country.
By 2050, 10 percent of the world population will be speaking Spanish, spurred mostly by its growth in the United States. For many companies, the Spanish speaking demographic is a huge part of their market.
Today we Skype with China, we import from Spain, we trade with Russia – learning a second language is become even more pertinent than ever before. Not only does being bilingual help our clients, but it has opened many doors both professionally and personally.
Jamon, Paella, and Sangria Are Delicious.
Also so is the beer, the tapas, and the pastries. Not that I ate these everyday or anything….
Spanish Markets Are Open For Business
Though right now the unemployment rate is nearly 25% in Spain, the country presents a plethora of business opportunities. Why? In the United States we have everything. From 52 flavors at the local ice cream parlor to 100 cereal boxes down the breakfast isle, we are clearly lucky. Though Spain has much to offer, there are many items that would do well not only in the United States, but overseas. From marketing services to exporting commodities, there is much opportunity for United States businesses to do very well in Spain.
Social Networking Is Great
Each time I have lived in a new place, I have used Twitter to help me connect to the marketing and technology scene. From London to San Francisco, Twitter is one of the best ways to easily connect with professionals and friends in your new zip code. Going to a new place? Use FollowerWonk.com to find people in your area. Next, follow them and start up a conversation.
Jamon, Paella, and Sangria Are Delicious.
Oh wait….. I already said that.
Though I already miss the delicious food and buena gente, I am happy to be back in the land of plentiful coffee. I am looking forward to seeing everyone around the marketing and social media events in Seattle.
Have you lived in a foreign country for an extended period of time? Would love to hear your thoughts on professional life in the comments below.
Next Tuesday, January 29 from 5:30-7:30, come join Alonso Chehade and myself for a discussion on Social Media for Start-ups hosted by the Northwest Entrepreneur Network.
We’ll talk about the importance of storytelling and content marketing in your social media strategy, show some reasons why your start-up should be dedicating taking some of your precious hours to building your brand online, and showing some examples of start-ups you can model. It should be a fun 2 hours and we’ll pack it with as much info as we can without overwhelming you.
Hope to see you there.
(Image sourced from Forbes.com)
With social media sites constantly changing, it can be hard to keep track of profile photo and headers sizes. Fortunately, the folks at Luna Metrics came out with this handy infographic.
From Facebook to Linkedin, this cheat sheet has all the current sizing information you need to start off your 2013 right!
The Ultimate Complete Final Social Media Sizing Cheat Sheet
By : LunaMetrics
I like to receive requests from HARO (Help a Reporter Out). Now, I’ve never actually had any of my responses used in an article (to my knowledge) but it is an interesting way to see what is buzzing out in blog land. This question came through today, “For an audience of HR professionals who are themselves seeking new jobs, how can they improve their social media profiles to ensure that they are standing out from the crowd?”
I don’t think my content will be used, so here was my response. I’m interested to hear if you have additional advice?
An established LinkedIn profile is no longer something that sets you apart. Any serious company expects that HR professionals know how to leverage all of the power of LinkedIn. Thus, if you want to float to the top of the stack, you need to do more.
Companies are looking for experts in their field. Creating and maintaining a personal blog on WordPress or another hosting company is an easy way to show that you are technically competent and aware of existing trends in recruiting. It also provides an excellent way for you to passively show your expertise and thought leadership about the field you participate in.
By using the word “blog,” I am not suggesting that writing about your cats or kids will set you apart from other candidates. But if you were to reply and elaborate on other articles about your industry, refer events you are attending and provide tips and tricks for job seekers, you can quickly and easily give yourself a positive brand name before even walking into an interview. In fact, you may even become a stronger recruiter inside your current organization, and turn into an asset that is too valuable to let go.
Furthermore, combining your Twitter and LinkedIn accounts into your blog demonstrates that you understand the reality of the 21st century workforce. We are living in a world of greater transparency. No one expects you to stay in the same job forever, but they do expect you to be dedicated to it while you are there. Leveraging some public but personal online channels enables HR managers to demonstrate that they are connected to industry thought leaders, understand the needs of those they are recruiting, and that can be valuable brand ambassadors for the company they represent.
What are your thoughts? Can you help an HR person out?
Social3i has partnered with AT&T to bring you a series of digital marketing posts for gaining traction with your newly launched application.
You’ve spent your days, nights, and weekends working hard on an application. The day has come to share it with the world.
Sadly, the hard work has yet to begin. Now you must market your application in a variety of ways to gain exposure and downloads. In our post, we highlight three easy ways to create buzz and drive initial downloads.
As technology advances, social media is becoming an integral part of not only our lives, but also of the buying process. In all steps of the purchasing process, customers are turning to the web. Today, potential customers are not only just searching Google, but are also searching social media sites around the web like Facebook and Twitter.
Social search also proves true in the real estate market. From the initial question of “Where should I live?” to “Does this complex have a good reputation?”, customers are finding their answers online. In today’s competitive market, social media can serve as a customer service channel, a way to showcase property photos, and a way for potential tenants to interact with the company.
Why do real estate companies need social media?
Connect with customers to overcome barriers in the buying process.
Social media can serve as a great outlet to field inquiries from curious consumers and can help combat negative experiences. Since beginning its social media presence, our client, Pillar Properties has seen a number of inquiries about leasing and neighborhood information.
Actively outreach to customers looking to rent real estate in your city.
Often times, people post to social media channels that they are looking for an apartment or have questions regarding certain areas. A real estate company has the opportunity to jump in and engage with the customer before they reach their own door.
Reinforce top of mind placement for next move.
Social media can serve as way to generate low cost impressions for potential customers in your city.
- Yahoo Answers
How Can My Company Get On Social Media? What Should We Talk About?
I had an interesting opportunity today to talk with a conference room full of finance types at Moss Adams today. We spent a little time discussing how a non-marketer could use social media to enhance their personal brand.
As we were building the presentation slides this week, I couldn’t help but think about how many “passive” opportunities there were now for service professionals in fields such as real estate, legal and finance.
Most of the people we talked to today don’t need or want to be the Guy Kawasaki or Robert Scoble of their profession. They don’t need to publish daily to build an email database of 100k followers. But they really would derive value from building enough of an online presence so that the internet can confirm what they tell people they know and do for a living. It may just be the difference that big promotion, new job or getting the lead to close a new deal.
The presentation we pulled together was only 30 minutes long, so we didn’t go deep on anything. But we came to the conclusion that using passive tools like Google Alerts, FollowerWonk and Rapportive, mixed with a light presence in LinkedIn, Quora, Twitter and owning your own url, could enable just about anyone to manage their personal brand online with just a modicum of effort. Combine that work with some basic social media guidelines, and building a personal brand didn’t seem too onerous at all.
I’ll be curious to hear what the room thought. Also, let me know if you have any thoughts on the matter.
- No public Twitter messages.
Why social media is important for marketers."Social media is bigger than Search. Social networks account for 12% of Internet visits whereas search engines account for 11%."
(Experian, June 2010)