The Social3i B2B Process
1) Strategy and Execution
Collaboratively, we bring customer ideas, client goals and our experience together to shape a holistic program to extend the reach and influence of other marketing programs. We go through a process of identifying market opportunity, strategically executing program and developing corporate training and policies for your entire team.
Data-Driven Road Maps: By building on learnings from the monitoring and listening exercises, we develop a holistic strategy. This includes the selection of channels in which to engage, tone of “voice”, editorial calendar, and other planning tactics.
Development of Social Media Channels: We select the ideal social channels, Identify the correct tools for your team and fully customize the design.
Content Development We identify trending topics in your marketplace and uncover real-time narratives about your customers’ conversations on all major platforms. With this insight, we can develop, or help you develop, relevant content about emerging trends, so your social channels are filled with timely and interesting information.
Integration into Existing Marketing Programs: Your Social Media channels should not exist in a “silo”. We cross-promote between your offline and online marketing programs.
2) Active Listening, Research & Reporting
We place people and process on top of tools to monitor the conversation online and deliver insights, provide analysis and identify opportunities. We have broad and deep experience with tools such as Radian6, Sysomos, Visible Technologies, uTrack.it, Viralheat and more.
Real-time Social Media Monitoring: Uncovering Real-time narratives about your customers’ conversations on all major platforms to keep you informed of customer and prospect interactions and identify trends and key themes influences your social presence.
Social Media Benchmarking and Reporting: We are highly experienced with all ranges of tools including Radian6, Visible Technologies and AlterianSM2. We can benchmark SM channels, develop PR flash reports and Identify online influencers at the drop of a hat.
Social Media Marketing Campaign Optimization: If you already have social media campaigns running, we can help audit, evaluate and optimize the low hanging fruit.
3) Organizational Training
Leveraging our experience in community management, we train our clients and their employees on the best processes for running long-term, successful, social marketing programs.
Staff Development and Participation: Identifying who in your organization should be engaging across marketing, PR, customer support, sales, product development and the executive team.
Compliance of Corporate Guidelines: Making sure everyone in the company knows both the legal guidelines of social marketing and can follow an established corporate policy.
Configuration of Monitoring Tools: Once we have identified the correct tools they need to be customized to your specifications for search and analytics.
4) Engagement
We manage Social Media interaction across clients’ desired channels with a focus on influencers identified through ongoing listening activities.
Sustainable Customer Engagement At Social3i we have managed customer engagement of all levels including Fortune 500 companies, so we know how to scale the process. We understand that consistency, feedback, and continued outreach are keys to building successful programs.
Full Integration: All our previous processes are interwoven to build a successful engagement strategy whether it is our team that manages it, or your internal team that we train.
Extension of Existing Marketing Programs: We leverage a brand’s current online and offline marketing initiatives, and extend the breadth and depth of those initiatives into the appropriate social channels.
