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As social media has become an integral part of a brands marketing strategy, the necessity to hire a community manager is now a task many companies are faced with. The term, “digital community manager” is a relatively new term for many companies. A digital community manager can be defined as a person who works to [...]
Just five years ago, most television viewers consumed entertainment from their stationary television sets. As technology became more advanced, we were given smart phones and tablets. This remarkable advancement has not only given us information at our fingertips, but has given marketers new ways to create memorable, creative, and interactive campaigns through mobile and tablet [...]
Social media is not only a great way to promote a consumer brand, but a digital strategy can also be incorporated into the marketing mix of a business to business company. Around the web, we have seen some great examples of social strategy in this industry. Today, we’d like to share with you two of [...]
Today, Facebook’s new Timeline is made mandatory for all brands. Though the new timeline has only been around for a short period of time, brands have already adapted the new feature and have began to use the Timeline in a variety of creative ways. Here are 10 brands that we think are doing a great [...]
Driving engagement on social channels at times can pose a challenge. Whether you are a brand looking to increase your numbers or you are looking for a way to engage your current fans, contests and giveaways can be a great way to create buzz and excitement. Here we’d like to share with you three great [...]
Google+ has been making some big changes over the past few months. With over 100 million users, Google+ is striving to become “The Social Network” of choice. Today, Google announced that now Related People and Pages on Google+ will be showing up more prominently in the search. Now, it is become more important to push [...]
Government entities are highly regulated and often times bureaucracy prevents early adoption and innovation. In the last few years, social media has been adopted to the marketing mixes of both consumer and B2B services. It’s been interesting to see that not only restaurants and software companies are utilizing social media, but so are government departments [...]
via Pinterest.com Right now, you may be thinking – great… I still don’t get it. If you’re looking for more information on the platform check out our post here. If you’re ready to build your own Pinterest account keep reading. Let’s get started! Who is talking about your brand? A great first step to getting [...]
A site that has been gaining traction this year is Pinterest. Pinterest is a social sharing website that allows users to create their own personal pin boards. Much like the bulletin board you would find in a bedroom, Pinterest lets you visually categorize your interests on a digital board. Pinterest launched in 2010 in private [...]
This week, Google launched a new feature called Google Personalized Search. What does Google have to say about their new feature? “We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction [...]
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- Need A Little Context On Facebookâs IPO? The Social Network Made More Money Than⦠http://t.co/rtZzMlvK via @techcrunch 3 18 hours ago
Why social media is important for marketers.
"Social media is bigger than Search. Social networks account for 12% of Internet visits whereas search engines account for 11%."
(Experian, June 2010)