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Last month, David Kirkpatrick of Marketing Sherpa published a case study about a company called Distribion. The article features the eye-grabbing headline: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue. It’s a good read overall, but here are some of the highlights if you are skimming at home. RESULTS Over [...]
Working in an emerging industry like social media, and with clients from Microsoft down to small startups, we’re in a unique position to see a ton of entrepreneurial ventures. We play with tools from Simply Measured and Visible Technologies, work with WordPress Plug-ins and developers, and see everything from new Facebook radio applications to sports [...]
Monday 11/1, we’ll be at the University of Washington, taking part in a panel discussion for the Center of Innovation and Entrepreneurship’s “Entrepreneur Week.” Wednesday 11/3, we’ll be at Williams-Helde Advertising, running a Northwest Entrepreneur Network “eIQ Session” on “Social Media for Startups.“ This weekend, our Sports Division heads to LA to participate in activities around [...]
Tuesday: Social Media Club October Event “Building Ambassadors Using Social Media” at The Canal in Ballard, 5300 34th Ave NW, Seattle, WA 98107 (6-9pm) Wednesday: TechFlash Meetup at Spitfire Grill, 2219 4th Avenue Seattle, WA (5-8pm) Thursday: NWIAG.com October Event at Havana’s Social, 1010 E. Pike St, Seattle, WA 98122. (5-9pm) See you all there.
Social Media Strategies, a course we’ve taught close to 10 times now, is tomorrow at Seattle’sSchool of Visual Concepts. Past classes have included folks from ad agencies, retail firms, broadcasting companies and more, so it’s always a great day of discussion. Thanks Larry Asher and Linda Hunt for continuing to invite us quarter after quarter. [...]
We’re getting ready to roll out some job descriptions for a couple of Social Media / Community Leads. But before we put together a formal document, we want to get some referrals from the Seattle social media community. There are a number of roles to fill, and they vary between placing people with clients, having [...]
Nothing revolutionary here, and I may be a little late to the ballgame on this one. But I’m having a lot of success working with Flavors.me as a super simple, 10 minute way to build out nice looking web properties. There’s nothing genius in the concept, but the execution is unbelievably quick and easy. In about [...]
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- Need A Little Context On Facebookâs IPO? The Social Network Made More Money Than⦠http://t.co/rtZzMlvK via @techcrunch 3 18 hours ago
Why social media is important for marketers.
"Social media is bigger than Search. Social networks account for 12% of Internet visits whereas search engines account for 11%."
(Experian, June 2010)