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Evolution

by aboyer on October 6, 2011 · No Comments

It’s been a busy couple of months at Social3i, so it seemed like a good time to make some public updates. Over the course of the last year, we’ve maintained our solid client service relationships while also developing product based solutions to help us be more efficient in our day to day operations. Now, thanks [...]

Video Case Study Genius

by aboyer on September 20, 2011 · No Comments

We all have to do them. The dreaded case study. I mean, we’re marketers. We toot other people’s horns for them – but that doesn’t mean we’re any good at tooting our own. Plus, we don’t get to bill ourselves for brilliant creative talking about how great we are. So what do we do? We [...]

Social Commerce to Reach $5 Billion in 2011

by aboyer on May 19, 2011 · No Comments

Jay Baer wrote a nice piece today on ClickZ, “Building Commerce Around Your Facebook Community.” The post starts with: According to a recent report by consulting firm Booz & Co entitled, “Turning Like to Buy,” more than 27 percent of consumers said they would be willing to purchase physical goods through social networking sites like [...]

The Social Media Budget Question

by aboyer on August 24, 2010 · No Comments

One of the questions coming up a lot these days, is what kind of budget a company should be investing in a social media program. The answer to this often dictates how – of if – a brand builds out a program. One good starting point is to look at the rest of the marketing [...]